Think about your last vacation. How did you decide where you wanted to go? Was it the destination? The climate? Maybe even the food?
Traditionally, when it comes to traveling, it’s about the destination. You may decide, I’d really like to go to see Hawaii, so you book plane tickets and then start looking at the all the options and activities you have to choose from while you’re there.
But more and more, it’s the activity or even the food that’s the inspiration for the travel.